A Study on the Demographic Factors Influencing the Adoption of E-Banking in India Essay

E – Banking has become a rising concern for academics. It is the innovation of e- banking that has resulted in cost and time reduction for the employees and consumers for the completion of their banking transactions. Banks have now devised more internet based solutions. The research has a wide scope as it focuses on the factors that influence the acceptance of the software offered by banks. Overview In the recent years information technology has fundamentally changed the banking industry worldwide. The innovation of internet banking has changed the way banking is being done and has offered the banks with a lot of challenges and opportunities. Banking industry faces a critical challenge in the adoption of online banking as the knowledge is very limited in India and there is an essential need to study that. The slow adoption of e- banking in India can also be because of poor education, economies, infrastructure and trust also plays an important role. This research will help in understanding the factors that affect the adoption of internet banking such as social, demographic and customer attitudes and perception which will enable banks to find out solutions to attract the customers through the e- banking services and hence gain a high market share in the banking industry. The motivation for this research arose because there has been a rapid development of e- banking in India but the concern is that whether customers demand for these services based on their income, education, internet usage and levels of customer ownership and acceptance. There has been an increase in the number of internet users but a very small fraction of those do their banking transactions online because of lack of trust and several other factors. This study will explore e- banking facilities through the consumer’s eyes and seek to understand the attitude and behavior of consumers towards e-banking which will help the banks to formulate campaigns to encourage the adoption of e-banking. Research Question This research will examine the factors playing an important role in the adoption of e- banking by the people in India. This report will give a recommendation on the improvement of the banks future course of action for the increasing use of e- banking. The final report will benefit the bank in improving the accessibility of the service to improve the adoption of e- banking which will form the basis of the research. The research includes the following questions: 1. What are the drivers for the adoption of e- banking in India? 2. What is the influence and role of age on the adoption of e- banking? 3. What is the influence of education and its role on adoption of e- banking? 4. What is the influence of income and its role on adoption of e- banking? 5. What is influence of trust or social influence or social status in accepting internet banking? 6. What are the steps recommended that should be undertaken by banks to improve the adoption among customers? Aim The main aim of the research is to point out on the barriers and benefits of adopting e-banking services in India and enriching the understanding and knowledge of factors influencing the adoption of e- banking services. Objectives 1. To examine the role of income, age, education, social status and their impacts on adoption of e- banking in India. 2. To understand other factors responsible for the acceptance of e – banking. 3. To understand the importance of e- banking in the improvement of banking facilities provided to the customers. 4. To understand the risks faced from e – banking  5. To describe the demographic difference between the users of e-banking and the nonusers, this will help understand the behavioral strategies of the customers. 6. Develop recommendations for banks on improving the accessibility and security for the customers. 7. To analyze the factors that discourages the customers from using e- banking services. Literature Review The research is based on theory testing. A number of factors have been identified that are responsible for the hampering or proliferation of adoption of technology among general public (Kumbhar, 2011). Recently, internet has been found as the prime channel for devising banking solutions for general public (Kumbhar, 2011, Tan et al., 2009). This popularity of internet has made the global and local competition very fierce (Gan.C, Mike.C, Limsombunchai.V.et.al 2006). The behavior or intentions of people have been considered as the main determinant in successful adoption of internet and technology (Fishbein and Ajzen, 1975). Researcher in the past have paid attention to the factors such as convenience, trialability, compatibility and relative advantage for the adoption of new technology, with almost less attention towards the demographic factors and their influence (Or et al., 2011, Rogers,1995). There are very few who have identified factors of age, income and education level and gender on the acceptance of the banking technologies (Al-Gahtani and King, 1999, Al-Somali et al., 2008). Moreover, age, accessibility of internet, education and the awareness of electronic banking and resistance of users were of paramount importance (Sohail and Shanmugham, 2004). Others have identified age, marital status, ethical background, qualification, income and residence area as the drivers (Gan et al., 2006). The disparities among the adoption of male and female users were deemed to be varying according to studies (Sharman and Kirsty, 2006). Many of the researchers have based their findings on the empirical evidence that acceptance of electronic banking is more in cases with higher level of education and higher level financial status in consumers or general public (Kolodinsky et al., 2000). Individual attitudes that consumers have and their beliefs are of more importance that factors of demographics for the adoption of new technology (Kolodinsky et al., 2000). Other factors such as privacy, security and convenience were found to be more prevalent among female users than males (Shergill and Li, 2005). Context The banking industry has revolutionized with the advances in information technology and the emergence of electronic banking. Increase in the competition and globalization has resulted in the change of the banking and the financial services. There is a rapid change in the demand of these financial services and the consumer’s behavior towards these services. It has become necessary to adopt new strategies with the change of traditional banking to electronic banking. Studies show that the awareness of new technologies and software in India is less which is the biggest obstacle. Though the e- banking system has reached globally there is huge gap in the adoption of these services between the developed countries and the developing countries. (licker and Motts, 2004). The problem in India is that the customers have not transferred their attitude towards using bank operations over the internet they believe in the old traditional way of banking. Some customers do not know how to use a computer others do not like the technology. There is lack of proper infrastructure and the internet connections are broken and slow in some places. Customers are not very confident using ATM machines. They are afraid of making purchases over the internet as they think that any small error will result in loosing money. Many people find the internet connections costs expensive. Despite of having such easy and better internet banking services the customers do not use it therefore the customer’s acceptance of e- banking need to be understood and the factors affecting the intention of their use of e – banking. The issue is critical as the answer to it will help in promoting a new form of e – banking system in future.

Different Ways To Learn From Reading To Writing

It is frequently said that the western can talk many linguistic communications and frequently there is a phrase that states the myth of monolinguals in the West. The world is non needfully true as the category I am in is able to talk over 30 three linguistic communications. The Salverda article refersuser2010-10-21T21:55:00 Referee that London itself can talk over 300 different linguistic communications, which renders the position of monolinguals. A bilingual individual is a individual who can talk less than two or more linguistic communications and a individual who can talk more than two are called monolingual. I can talk English, Gujarati, Hindi and French. For this instance analyze English and Guajarati will be L1 and L2. Bing a individual who has the chance to larn more than two linguistic communications has taught me how I have learnt my linguistic communication and how good I look after them. For this instance survey I will explicate societal and political content bon linguistic communication acquisition and the instruction experiences that I had turning up. I will besides speak about theories and codification commixture and shift. Peoples get linguistic communications throughout different ways, some learn from schools, some from get marrieding into a different civilization or some through migrations. I was taught from my parents who migrated from India. The manner that I can remember is, L1 was taught at school and L2 was taught at place and Saturday school. Learning L1 was rather difficult compared to L2, as I believe that with L2 there was more focal point on me larning that much more rapidly as my Dendranthema grandifloruom could non talk L1 rather good. Using this I will be able to concentrate on certain theories that may be able to assist how the linguistic communication. During the period of 1960 ‘s there was a cardinal development on how kids get linguistic communication. It was done by Peal and Lambert. There survey showed that the survey clearly demonstrated the advantages that accrue to bilinguals in certain countries of cognitive ability. If it was non for Peal and Lambert 1960, as a discovery, theoreticians were able to understand that kids needed to be balanced in linguistic communications to assist them with their cognitive development. With this, people were able to understand how kids learnt linguistic communications and assist teacher to learn the kids. Because of the methods founded, I believe that it has assist me to understand that when I was larning at that place were different paths that instructors taught us to assist me understand linguistic communications and without cognizing some of this methods were taught at place every bit good. But what defined a balanced bilingual? This was a individual with equal proficiency, high or low in two linguistic communications. ‘Native like control of both linguistic communications ‘ ( Baker 2001 ) given the nature of linguistic communications it is non possible to be balanced for a period of clip. However, usage of two or more linguistic communications may be in balanced give the fortunes. The CUP ( Common Underlying Proficiency theoretical account ) which was developed by Cummins in 1980 was a great development for the apprehension for linguistic communication development. To summarize this method is that the both linguistic communications operate at the same clip, intending that when I was larning my linguistic communications, the development of L1 was weaker compared to L2. ( Baker 2001 p170 ) explains that one ground could be that if one or more linguistic communications are non working to the full knowledge and academic public presentation could be affected. In my instance, this was true, as I seem to hold more hard in larning English even though it was meant to be my first linguistic communication compared to my place linguistic communication which was L2. Another method that I remember larning was through sounds and ocular cues which really goes into the BICS. This is Basic Interpersonal Communication Skills ; ( Baker 2001 pp,174 ) defines this as the insouciant criterion for communicating, where its context is embed on the rudimentss of utilizing ocular cues and non- verbal agencies of communicating significance. To me this meant that, when larning L1 instructor were utilizing sounds, images or other methods of communicating, this was besides the same when larning L2, nevertheless, although both methods of acquisition was same. I had jobs larning L1 compared to L2. The deceptive nature of BICS can take to instructors doing errors where the instructors would overrate kids ‘s ability in literacy development. Where as in some instance it can be accurate and instructors would happen that they do non hold clip to assist or non adequate resources as there are 30 kids in a schoolroom and can non assist the all. In development to BICS, there was the content embedded and content reduced. Which was design by Cummins 1983, this method was design to assist kids with their cognitive thought. A context-embedded undertaking is one in which the pupil has entree to a scope of extra ocular and unwritten cues ; for illustration he can look at illustrations of what is being talked about or inquire inquiries to corroborate apprehension. A context-reduced undertaking is one such as listening to a talk or reading dense text, where there are no other beginnings of aid than the linguistic communication itself. The threshold theory was developed by Cummins et al 1979 explains that this theory is predicated on the premiss that bilingualism confers cognitive benefits. It ‘s suggested that the bilingual proficiency must be reasonably high before cognitive benefits accrue to the persons. This is partially related to me because it explains that if my L1 is less developed the L2 is besides affect. In my instance this was true. In larning both linguistic communications at the same clip, it was confounding me that I did non cognize which manner to travel and sometimes when it came to larning I found that my authorship accomplishment were weaker compared to my reading accomplishments. Which gave a disadvantage as it made me experience less intelligent compared to other kids around me. One ground why I could hold underachieved in developing could be that I may non hold could be the insufficiently developed in both of the linguistic communications, nevertheless, one ground could be that because I had to self Teach L1, as my parents L1 was their native linguistic communication and English was L2 to them so it was bit difficult for them to learn as they were larning themselves every bit good. Code commixture and Code Switching, are a good known factor in footings of a bilingual individual. Code -switching is the commixture of words, phrases and sentences from two distinguishable grammatical ( sub ) systems across sentence boundaries within the same address event, code-mixing is the embedding of assorted lingual units such as affixes ( bound morphemes ) , words ( unbound morphemes ) , phrases and clauses from a co-operative activity where the participants, in order to deduce what is intended, must accommodate what they hear with what they understand. It meant that when I was talking, I kept blending my linguistic communications together, for illustration I would get down to speak in L1 and complete in L2. At school if I knew person that could talk the same linguistic communication as me, it felt particular and felt like we were talking in codifications that me and my friends would cognize merely. In decision, I have notice that larning linguistic communications is a complex thing, if you do non look after it you can lose that ability and can even bury about it. To understand linguistic communications and how they help we have to travel back to its beginnings like roll and Lambert who were a great influence on linguistic communications. Because of them other theoretician such as Cummins ‘s happening aid to understand how to assist kids. But what needs to be considered is that there could be negative impact every bit good as there were jobs with some of the determination such as societal category or societal political were non considered, and most of the determination were centre through in-between category kids. Besides in schools teacher now understand that kids larning L1 is non to be treated as particular demands as it is a different categorization besides teachers must understand that in add-on to being bilingual, kids must non merely go on to develop their first lin guistic communication and non subtractive their L2 as it besides undermines their cognitive thought. At the start of the essay I have said that I can talk three or more linguistic communication, which it true but can merely talking Hindi, and understanding Urdu and Punjabi be classified as person being monolingual. What about my GCSE French, where I learnt how to read and compose and talk, but due to non utilizing that linguistic communication I have forgotten it, can I could that as a linguistic communication learnt. So being bilingual is non clearly defined as it could intend anything. Yet people have frequently said that if you can talk a linguistic communication means that you have learnt a linguistic communication. Peoples have frequently said that larning a linguistic communication is difficult and if you do non look after, you may lose that accomplishment, which in my instance was true, because I had non look after my linguistic communication I have forgotten most of the ling uistic communication. Referee hypertext transfer protocol: //esl.fis.edu/teachers/support/cummin.htm hypertext transfer protocol: //www.njas.helsinki.fi/pdf-files/vol15num1/ayeomoni.pdf

Why the drinking age should be lowered to 18 Research Proposal

Why the drinking age should be lowered to 18 - Research Proposal Example Based on this assumption we argue that the age for drinking should be lowered to 18 years old. We will begin with evidence that opposes the lowering of the drinking age and then argue the benefits of it. Gordie Bailey Jnr had been drinking in order to impress some frat house members at his college. The boy drank until her was unconscious and it was assumed that he had 'passed out'. However, Gordie Bailey did not wake up (Roan 2008). This is an example of what terrifies the public and parents in particular. While this may not be an isolated case, and may occur more frequently but to a lesser degree, there is little control even with legislations over such situations. The 2006 Archives of Pediatrics & Adolescent Medicine conducted research to determine the dangers of underage drinking. The results showed that drinking from the age of around 14 leads to a 47% chance of developing a life-time dependency as opposed to only 9% after the age of 21 (Roan 2008).There appears to be rather conclusive evidence damning the use of alcohol at a young age. However, the first set of information requires the age of 14 upwards to use alcohol in order to develop dependencies, which is a whole 4 years b elow the 18 year cut off for legal alcohol use. Even if the legislature legalized the use of alcohol at age 18, the 14 year age group would still drink illegally. The Juvenile Justice Center identifies 18 years old as a critical age for mental growth and change. This period is where the brain discards tissue it has accumulated during the teenage years that is no longer necessary. This is in order to regulate and balance brain functions (JJC 2004: 2). Drug and alcohol dependencies can be developed during this time and it is noted to be critical in brain development. Despite this, teenagers evidently still use dependence forming drugs such as alcohol and crystal methamphetamines (and other drugs) illicitly. Cracking down on the drinking age does not appear to be a suitable or practical solution to the problem in any event. Some psychoanalytical studies believe that alcoholism is predisposed in people. Theorists such as Sigmund Freud and Melanie Klein relate dependencies to the oral stage of development. This is the stage where the infant is supposed to derive feelings for orally manifest articles. If this stage is deprived or not completed fully, the child develops fixations that carry to adulthood. Other arguments based on psychiatric evidence realte depression and family genetics to alcoholism rather than purely having it available for use. The DSM-IV Sourcebook is the American Psychiatric Association reference sourcebook used for diagnosis of disorders states: "The morbid risk rates for alcoholism in antisocial personality were significantly higher for relatives of patients with nonendogenous/nonmelancholic depression" (DSM-IV 1996: 217). While this does evidently not rule out the effects of underage drinking, it does explain why some youth may become dependent faster than others, if at all. There is a co-dependency of a number of variables that have to be present before a person can formally be called 'alcoholic'. A study done by Marlatt, Demming and Reid also challenged the hypothesis that alcohol abuse was pathological. Their study showed that when

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The Ag element - Lab Report Example According to Watt (4), Ag has been prized one of the precious metal next to gold from earliest days of Civilizations. Since medieval times, countries have enacted laws to protect this precious metal. This is evidenced by the requirement for the goods made of Ag to be tested as well as stamped before being sold (Watt 4). Silver is a unique element with distinguishable chemical properties. Although Ag is chemically inactive, it may be attacked by concentrated nitric acid and sulfuric acid. In relation to its inactiveness, Ag does not react with oxygen, nitrogen or hydrogen at normal temperatures. However, a thin layer of Ag at the surface of the metal can oxidize. Its melting point is 961.930c whereas its boiling point is 2212.00c. The valence electron potential of Ag is 11.4eV. Apart from having a quite moderate ionization potential, Ag has 11.3kj/mol as its heat of fusion. Ag does not react readily with other acids like concentrated nitric acid and sulfuric acid. Additionally, Ag does not react with water and other compounds. Another interesting chemical property of Ag is its ability to form many new compounds, as well as dissolve into many solutions. It is as a result of this property that silver is regarded as the most deadly element in humans. It can be absorbed at a slow rate by the body tissue s and organs. Ag damages the cornea when it comes into contact with the eyes. A high concentration of Ag can result in death. The physical properties of Ag are defined by its appearance, density, and malleability. Ag is a whitish metal. It can be polished to produce a silvery shine appearance. Ag is also ductile, and as a result of this, it can be formatted into thin sheets by light beatings. In addition to this, Ag can be bent into any shape because it is malleable. As it was introduced above, Ag is a good conductor of both heat and electricity; it is considered one of the best conductor of heat

Usability evaluation Essay Example | Topics and Well Written Essays - 3500 words

Usability evaluation - Essay Example Human Computer Interaction (HCI) is a recognized branch of computer engineering which defines various standards to ensure a safe, effective, efficient, appealing and enjoyable user experience while interacting with a computer application or surfing over the internet.Closely related to HCI is the field of usability engineering which ensures user friendliness through effective and efficient Graphical User Interfaces (GUIs) or Web Interfaces. Carroll has narrated the aims and objectives of HCI in these words, â€Å"HCI is the study and practice of usability. It is about understanding and creating software and other technology that people will want to use, will be able to use, and will find effective when used† (Carroll, 2002). The intelligent web design is an inevitable business necessity in this age of e-commerce. More often than not better and efficient web design is a matter of existence for businesses. Carey has pointed out the importance of user-friendliness in web applicati ons, â€Å"Businesses must pay attention to the functionality and usability of Internet-based tasks, because the young consumers of tomorrow’s markets will insist on doing business on the Internet and will be intolerant of dysfunctional and unusable systems.† (Carey et. al., 2003, p.360). Usability Evaluation Methods The methodical approach is a mandatory requirement for evaluating web pages. Heuristic Evaluation, Think-aloud and Performance testing are few among these evaluation methods. Each of these methods uses predefined rules to evaluate the website for its ease-of-use and other usability characteristics and have its relative accuracy in evaluating web sites usability. We can also employ a blend of these methods for evaluation purpose which may give us better insight into various met and unmet evaluation standards. This report will use a discounted heuristic method blended with think-aloud method where needed. The discounted heuristic blended with think-aloud will result in a protocol which will assess the website resources for a predefined set of heuristics and the same set of heuristics may be questioned from the naive users of think-aloud method. Usability Evaluation 1. Resource-I (http://sentencingcouncil.judiciary.gov.uk/) a) Consistency of presentation and controls i. The home page of Sentencing Council is loosely consistent. The hovering effect of various con trols is not consistent, on top level links of Home, Contact us etc. it is simple underlining with same text displayed as the feedback to the user the effect is background color change in menu controls like â€Å"About the Sentencing Council†, â€Å"About Sentencing†, etc. Similarly, the punctuation is not consistent at the site. ii. Blue and Gray colors are used consistently but there are used interchangeably i.e for headings and subheadings. iii. The overall impact of the color scheme and the text is consistent. Font size and style remained consistent over the home page. iv. Image used on home page is not tightly linked with the theme of the site. A keyboard with papers on it does not present a sentencing council perfectly. v. A quite large image of interrogation sign used at home page is a bit misleading it does not take you anywhere and creates a sort frustration for the user. b) Adequate Feedback i. There is not enough feedback provided to the user on home page. i i. Hovering is used to show the expected next click of the user but it is not clearly told where this click may navigate the user. iii. The hovering screen tip text is same as that of the label so it does not provide any additional information to the user. c) Natural organization of the information i. The information on the page is well managed ii. A clear page heading, subheadings, labels and menu bar, title heading are provided to clearly define various sections of information. iii. Each section of site provides only related information d) Contextual navigation i. There is enough contextual navigation available on the home page but without any feedback. e) Efficient

Unemployment during the Great Recession Assignment

Unemployment during the Great Recession - Assignment Example This means that these individuals are working in low paying freelance, contractual and part time jobs and out of these individuals who constitute the 26%, 27% of the employees were only working with a retirement plan and 39% were working with a health insurance. According to Allan S. Blinder, an economist at the Princeton University stated that in the next two decades, the US employers are going to outsource and about 22% to 29% of the US jobs will be available to offshore employees. The statistics of the US Bureau of Labour Statistics show that during 1979 to 2000, the number of temporary workers working within the US rocketed up from around 0.4 million to 3.9 million which is an eye opening increase of 760 percent and during 2000, the total percentage of the workforce of the US working as temporary/part-time workers was 2%. The condition of the US work force is such that they are constantly working day and night since they are being paid in accordance to piece rate or an equal syst em. They do not have time to take part in social life and they even have to ignore their recreational side. This is because they know that the job market is in such a bad position that if they seem to produce less even as freelance or part-time workers, they will end up losing their jobs. During 20009 the government of the US increased the minimum wage of employees to $7.25 but this increase is on lower than the minimum wage paid 30 years down the road in context of real value. Another major concern is the pay accordance to education, those who were earning minimum wages during 1979 at least had a high school degree this constituted a total of 57.5% of the total workforce of 1979 (Economic Policy Institute 2012). During 2008, the number of people of the workforce who had a high school degree has increased to 71.9% but the minimum wage rate has

Modern Art Movement in Russia Essay Example | Topics and Well Written Essays - 2750 words

Modern Art Movement in Russia - Essay Example The essay "Modern Art Movement in Russia" investigates Russian modern art movement. Modernism thus, broadly defined all the significant social changes pertaining to arts, culture, literary writings, architecture, and religious beliefs that rebelled against the theory of realism and all other conservative traditions, which took place at the turn of the nineteenth century. The proponents of this theory felt that all traditional forms of art, architecture, religious and social norms were losing relevance in the modern industrial age, and thus must be changed. Modernism to some extent rejected the philosophy of Enlightenment, and completely denied the existence of the powerful creator, God. It questioned all the theories of the past era, and believed in the theory of self consciousness. It is this belief that led to various experiments in the field of art and led to the formation of what is known as ‘abstract art’. In Russia, this wave of modernism in the world of art, is al so known as avant-garde, and it broke away from all traditional and old forms, creating a new style that was more connected to the daily lives of the common people, encouraging works on folk art and icon painting. Till the 1910s, the Russian avant-garde movement focussed itself primarily on village life, religion, urban life; but later on as social movement became more oriented towards bringing about reforms for the industrial workers, the Russian avant-garde artists moved towards the factory settings and the frantic pace of the urban lives.

Organizational Changes and the Future in Policing Essay

Organizational Changes and the Future in Policing - Essay Example This paper will draw round Riordan's PR campaign together with its defined target audience, an impression of public relations issues, and insinuation of ethical issues. In adding up, Riordan has put into practice a marketing research plan and sought to bring into line its marketing and public relation approach According to the expert analysis Operations management for new firm is the methodical way and control of the processes that change inputs into ended goods and services. The operations function comprises an important proportion of the employees and bodily assets in the majority organizations. In such organizations operations managers are anxious with each step in as long as a service or product (Kogut, B. 2004, 151-167). They choose what should go into an in service system such as gear, labor, tools, facilities, materials, power, and information and how these inputs can finest be attain and used to please the requirements of the market place. Managers are also liable for serious activities such as excellence management and control, ability planning, materials management, procure, and preparation. The significance of operations management for a company like Nokia in market has augmented radically in latest years. Important foreign competition, shorter product and repair life-cycles, improved skilled and quality-conscious consumers, and the abilities of new technology have placed growing pressures on the operations function to get better efficiency as given that a broader array of high-quality products and services. By the globalization of markets, firms are familiar with that the operations function can be used as a spirited weapon to make stronger their location in the market place. Managers in operations management play a planned, as well as a strategic role in pleasing customer wants and making their firms sturdy international competitors (Kotabe, M., 2003, 10-31) According to the latest analysis if a new company want to enter in market then at least as volatile as the Middle-East situation, but not as famed in the headlines, is the appearance of worldwide operations as a main force that is reshaping the earth of commerce. By the prospect of latest business opportunities that escort it, we need to believe how these worldwide opportunities will be communal by U.S. businesses (Kotabe, M. 2003, 107-119). Personally, I describe public relations as the image that an organization works to portray to the public. Moreover, I have been in healthcare for 25 years as well as all the hospitals that I have worked for try to depict a positive image of healing and caring to the group of people. Portraying this image assist hospitals to gain new commerce and continue to grow. Nowadays, healthcare is commerce and mainly hospitals are vying to be number one in the area. every one in hospitals offer adequate care to an extent that is satisfactory to the public, but certain hospital systems stand out in areas of healthcare. When hospitals do extremely well in an area, such as cardiac care, the hospital

Antelope Canyon Essay Example | Topics and Well Written Essays - 500 words - 1

Antelope Canyon - Essay Example ly creates awareness among potential tourists, but also affects their rationality in terms of choice, as people tend to opt for something they have some knowledge of. An attempt to sample some of these hotels is provided hereunder. To begin with, the Clarion Inn is a long-stay, comfortable hotel with up to 74 rooms. In addition, the hotel has a business center complete with high-speed internet connectivity (Clarion Inn Motel, 2015). Located at the heart of the beautiful Lake Powell Country, this destination is ideal for individuals who want to enjoy nature’s tranquility. Next is Debbie’s Hide a Way, a hotel with one of the nicest flower patios in the area, can accommodate up to eight guests in their family and romantic hotels (Debbie’s Hide a Way, 2015). Another nice-looking, warmly hotel is the Red Rock Motel. With 14 rooms and a spacious packing lot, the motel offers extra-ordinary comfort at pocket-friendly rates (Red Rock Motel, 2015). Designed with 3 Romantic hotels and 4 Family hotels, Days Inn and Suites offers you amazing coziness at pocket friendly rates. Complete with 82 rooms and a business center with internet connectivity, the suite is idea for business vacations, family outin gs, as well as romantic dates (Antelope Canyon Hotel 2015). Knights Inn is a hotel suitable for family vacation as well as business retreats for the corporate world. Complete with 63 rooms, a spacious business center with internet connectivity (Knights Inn, 2015), this palatial hotel offers the type of comfort comparable to none. Located downtown Page, Best Western Plus is a 132-roomed hotel, with supplementing meeting rooms and business center (Best Western Plus), ideal for families on vacation as well as corporate retreats. In addition, the hotel is located in a convenient place that allows for breathtaking canyon adventures and sightseeing. Comfort Inn & Suites is a well-appointed hotel that offers tourists a luxurious feel. Located along Haul Road, the suite has 68

Confessions of St. Augustine Essay Example | Topics and Well Written Essays - 750 words

Confessions of St. Augustine - Essay Example To know God, one needs to substantiate the inner awareness about God. The humans are the hearers of the Word of God; God communicates to us. The Word of God does not hard and fast refer to the divine, holy, and religious books; but for this it needs to establish a relationship between human beings and God. This relationship is nothing but that what we call "prayer." Praying to God exhibits our intention to hear and respond to God who is well coexisted within the souls of all of us. The prayer asks for surrender to the faith associated with the path full of suffering toward God. St. Augustine says "For Thou hast made us for Thyself and our hearts are restless till they rest in thee"with reference to these sufferingsor in other words the "spirituality" which is like an opportunity forinternal emotional growth. The terms "heart" in a broader sense refers to the soul or spirit with adding to its limited meaning of affections andsensations. This heart remains filled with restlessness in terms of desire for, with real consciousness and an urge toward, the unconditional, ultimate, and unrestrictedTruth. The life of Augustine, until he found the internal relationship with God, remained full of miseries, sins, lusts, wicked thoughts, etc. These words of Augustineindicate that the true essence oflife lies at"conversion" of human with God, the Creator. The image of God is coexisted withinallhumans ever since the onset;but due toour sins that image gets lost causing a barrier between us and God. Since there isthis barrier, in between, wecontinue to be restless and unh appy; when the reunion is establishedthrough the conversion we feel the ecstasy. The early life of Augustine was highly influenced by negative episodes that filled hislife with sinfulness. He viewed the human nature as wicked and proneto doingnothing good. If anything good comes, it comes from and through the power of God; Augustine praises the power of God. This is the reasonwhy he was led to the knowledge ofhuman nature and finally to achieve true happiness when he found God.The carving for something beyond is a natural tendency in all of us. We just cannot feel the peace of mind through the experiences of our life for which we pose questions to meaning. There always remains a thirst for satisfying light and some inner security with regard to the mysterious world around. This process starts from the birth till the moment we die. If we start surrendering ourselves to the mystery of life, at least then onward, we happen to be on the way of searching for something indefinable; and this search find us to arrive at the greater realities that surround us. The definit ion of spirituality could be given as to be the response to man's awareness of God whenhuman sees God as present and responds to Him. The method of this may vary among different religions. To converse the path of life made of "materialistic" success into the path of "spiritualistic" gains, we needthe awareness ofGod. Augustine was, maybe, the greatest man in this regard who found his triumph tosolve the queries and mysteries of life with mastery over the awareness of God.This is the result why his "confession" standsunique with no comparison in spite of

Japanese Medical Beliefs Essay Example for Free

Japanese Medical Beliefs Essay Japanese Medical Beliefs Medicine is all around us. It comes in all forms and all types of beliefs. Each person has their own beliefs on what medicine can do to or for the body. No matter what country one visits, there will be a medical office to assist, however their views may vary that what one may be use to. In Japan, things are no different; however, Japan has some beliefs that contrast other countries. The Japanese has received influence from other countries, such as the Chinese, but they have turned everything into their own. They have their own superstitions, traditional medicine (including how they view modern medical needs), and different types of current trends that they follow. Every country has its own superstitions. Certain things that are not allowed to happen on certain days or even certain things must be kept away because of its meanings. In 1998, an experiment was done to see if the Japanese was using the Taian-Butsumetsu superstition when discharging patients. The basis of the study was â€Å"To determine the influence of superstition about Taian (a lucky day)-Butsumetsu (an unlucky day) on decision to leave hospital. To estimate the costs of the effect of this superstition† (Hira, Fukui, Endoh, Rahman, Maekawa, 1998). They took figures from patients discharged from Kyoto University Hospital from the beginning of April 1992 to the end of March of 1995, 3 years worth of patients. In the Japanese world, the Taian-Butsumetsu belief is related to the six day lunar calendar and affects the Japanese culture in a variety of ways since the Taian is suppose to be a lucky day where as the Butsumetsu is supposed to mean unlucky. Due to this superstition, some patients have asked to extend their stay so that they can be released on the following Taian day, which means more costs to the hospitals. To get the most accurate data, they used hospital records and calculated the amount of days that patients were released on each day of the six lunar cycle, and then estimated the costs that the extension brought on to the hospital. They also took into consideration the patients age and gender. The results showed that â€Å"Of the 23677 patients discharged from the Kyoto University Hospital during the study period, 12613 (53. %) were female and 11064 (46. 7%) were male. The mean number of discharged patients was 21. 6 a day with the mean age 42. 3 years and the mean hospital stay 37. 1 days. The mean number, age, and hospital stay of discharged patients were highest on Taian and lowest on Butsumetsu. The Kruskal-Wallis test showed significant difference among the days of this cycle regarding the mean number, age, and hospital stay of discharged patients† (Hira, Fukui, Endoh, Rahman, Maekawa, 1998). Reports also showed that 3. 3% of the discharged patients adjusted their discharge date due to their belief in Taian. It goes on to state the estimation that the mean of a typical hospital charge was 12 600 yen a day. The extra charges the patients caused the hospital to incur in order to stay to the next Taian, amount to 7. 4 million yen a year all due to a superstition. If the patients would have shorted their stay to a prior Taian, there could have been a savings of roughly 12. 1 million yen. Another superstition for the Japanese is blood type. According to superstitions, your blood type can tell your temperament and personality. A man named Furukawa Takeji suggested a link between the two after working in a high school and observing the temperamental differences between applicants. His theory suggests that type A were generally mild tempered and intellectual, while blood types B were opposite (Thatcher). This superstition has influenced the Japanese so much that some companies have actually grouped their workforce together depending on their blood type. In the 1920’s and 30’s blood type grew more intriguing. Scientists in the west found that type B was common in Asia, but rare in Caucasians. As type B was typical in animals, they argued that Asians were inferior, lower on the evolutionary scale. Japan does have some forms of traditional medicine. They are required to have independent licensees for Kampo, acupuncture, moxibustion, and anma-massage-shiatsu. Kampo is only able to be performed by physicians with western medical doctor’s license. Acupuncture and moxibustion can be given by a person graduated from senior high school and later completed a 3 year education at one of the educational facilities specified. Acupuncture, moxibustion and anma are classified within the framework of the Japanese medical care system (Katai). Of these, Kampo seems to be the most widely used in Japan. Kampo medicine is widely practiced and is fully included into their modern healthcare system. The word Kampo means Han Method, which refers to China’s herbal system which developed in the Han dynasty. It was used in ancient China but is believed that Kampo came to Japan from Korea in the 5th or 6th century. In 1976, it was added to Japans national health insurance plan. Although it relies on herb formulas, it uses acupuncture, moxibustion and a few other components. 70 percent of physicians in Japan regularly prescribe it to their patients (Tanaka, 2010). It has been used by gynecologists, urologists, cardiologists and even gastrointestinal specialists. In order to determine the right formula for each patient, they require a sho. This is a diagnosis based on patient’s symptoms and patterns of disease. In 2007 Japan’s Society of Oriental Medicine issued an evidence report which shows all the findings of the research published from 1999-2005. 8 papers were deemed qualified. Some double blind showings were, â€Å"Hypertension related symptoms (flashed faces, etc. ): The administration of Ourengedokuto (Huang Lian Jie Du Tang) decreased hypertension related symptoms (Muli-center study of 116 facilities) Upper Gastric Symptoms: Rikkunshito (Liu Jun Zi Tang) was effective in decreasing upper GI discomfort and related complaints, such as a l ack of appetite. Irritable Bowel Syndrome: Administration of Keishikashakuyakuto (Gui Zhi Jia Shao Yao Tang) decreased abdominal pain among IBS patients. The effects were more pronounced among diarrhoea-dominant IBS cases. Muscle Cramping: Shakuyakukanzouto (Shao Yao Gan Cao Tang) was effective for reducing muscle cramping among cirrhosis patients. Obesity: 24 weeks of administering Bofutsuseisan (Fang Feng Tong Sheng San) decreased visceral fats and waist circle, as well as improved insulin resistance among obese female patients. Allergic Rhinitis: Shouseiryuto (Xiao Qing Long Tang) was effective in improving symptoms of allergic rhinitis† (Tanka, 2010). Another form of traditional medicine is Acupuncture and Shiatsu massage. Acupuncture is where extremely thin needles are gently placed in certain areas of your body. It can be uses to help balance the flow of energy through pathways in the body or can be used to stimulate nerves, muscles and tissue. It can be a more natural way of making the body feel better, without medication. Shiatsu is a massage that is used to relax people. The massage therapist uses hand, thumbs, elbows and knees to help dig into the more â€Å"knotted† areas of the body. It is an acupressure therapy. By using these additional parts of the body, they can use their whole body to endure more pressure onto the person in order to offset tension. The difference between acupuncture and acupressure is that acupuncture uses needles, where as acupressure uses body part to dig into the tissue. Some people do not truly understand the alternative ways. â€Å"The biggest misconception about alternative medicine is that its just a different procedurethat one can just replace it with conventional medicine, like taking an herb instead of a pill. †(Gray 2009). The Japanese also has strong views on medical beliefs. Things such as organ transplants are strongly discouraged due to Japans belief. In 1987, the Medical Association declared brain death to be equivalent to the death of a human being (Masahiro, 1995). Some Japanese doctors practice â€Å"closed-door medicine†, which is where the doctor fails to properly inform patients about their condition or straight out lies to them about it. A study in 1992 showed that only 20% of terminal cancer patients knew they had cancer because of the doctor’s decision to inform them on the truth. This shows that 80% of patients were lied to or told nothing. Masahiro, 1995) Due to this, Through the brain death controversy quite a few people expressed great fear that in the process of the determination of brain death and transplantation no information might be given to family members, and in the worst case that the doctors might lie to family members. Some pointed out the possibility that doctors might psychologically threaten the family members if they refuse to agree to organ donations from a brain-dead relative. As time passed, it appeared that Japan accepted modern technology in almost every form except human birth and death. Research has shown that they believed a dead person goes to the next world as a soul. If parts of that body were to be donated, then body as a whole would not be together, thus making the soul unhappy in the next world. The Japanese has however become more willing to use terms such as â€Å"informed consent† or â€Å"patients rights†. It appears as if Japans beliefs will simply be based off of their own cultural beliefs, as oppose to something such as the Euro-American beliefs. Due to the fast paced living in Japan, they have begun trends to help ease the stressed out society and bring forth relaxation. They have opened oxygen bars, nap salons and animal therapy. In oxygen bars, you can have personal flavored oxygen cans that can help bring you energy and provide fresh air. You can also purchase them at salons and beauty halls. The canisters, such as Big Ox’s helpfully informs that oxygen is an essential gas for human beings and claims that its 89 per cent oxygen blend (normal air contains about 21 per cent) can help boost energy, particularly during exercise (Feelgood, 2008). In recent years, major cities in Japan have opened nap salons. A particular salon in Tokyo, Napia has over 1,500 members. Fatigued office workers can take a brief lunchtime nap on a daybed there for roughly equivalent of $4. 50 (US). Sleep studies have shown that their naps should not go beyond 30 minutes because it is then more likely for them to fall into a deep sleep and end up waking up feeling extremely groggy. To help ensure that customers do not sleep beyond 30 minutes, they provide customers with coffee right before their nap. Since it generally take 20 minutes for the caffeine to kick in, they can get a quick nap in, then the caffeine will kick in and allow the person to have a more natural wake up (Faiola, 2006). Some Japanese companies have even gotten their health insurance providers to cover the fees for nap salons. If they have not succeeded in that route, they simply take naps at their desk during lunchtime. This way they are not only getting their nap in but the office lights are being turned off which is saving energy. In Japan, bathing in mineral waters is popular as a health-promotion practice. (Miller, 2007) Onsen, which is a hot spring, is in their belief to be opposite of everything in their normal crazy lifestyle. It represents an opportunity for the Japanese to melt down the hierarchical nature of society through mutual nakedness and intimacy (Onsen, 2006-7). It is pretty much a public bath with natural hot spring water for them to use in order to relax from their hectic work schedules. It is their belief that the water holds healing powers. There are a few different types of hot springs: Simple Springs, Carbonate Springs, Salt Springs, Sodium Sulfate Springs, Iron Springs, Acidic Springs, Sulfur Springs and Radium Hot Springs. Most people sit back quietly and enjoy the silence that surrounds them while bathing for roughly 20-30 minutes. The extremely acid hot spring Onsen water is believed to ease neuralgia, alleviate muscle pain and the symptoms of chronic skin disease. It also relieves chronic fatigue and stress. Since ancient times, Onsen water has been renowned to help maintain a beautiful skin. In addition to its other health and beauty benefits, the hot springs energize the metabolism. The Onsen experience is also known to calm nerves and put the bather in a relaxed, meditative state† (Onsen, 2006-7) Unfortunately today there are only three hot spring resorts remaining. One is Kusatsu Thermal Spring which is in a small town roughly two and a half hours from Tokyo by train. It can either be visited for the day, or turned into a mini vacation. If only wanting to spend a day, you can visit one of 18 public hot springs in the town for a quick fix. Another location is Gero Thermal Spring. It is roughly three and a half hours from Tokyo by train to Nagoya, then about an hour and a half to Gifu, where Gero is located. Here, you can stay at one of the resorts or visit the public springs which allows you to test out three of the twenty. The final is Arima Onsen Thermal Spring. This final spring is roughly three hours from Tokyo then another 30 minutes to Kobe, where Arima is located. This spa is the oldest spa known to the country. Here, there is a public theme park which holds 17 hot springs. Another trend is fish pedicures. At some Onsen Springs, there are spas where you can dip you feet into the water and have these fish eat the dead skin off your feet. Although they are considered â€Å"flesh eating† they actually have no teeth, meaning that you will not get bitten. They basically suck the dead skin and cells off, leaving your skin silky smooth. No matter what country you look at, each will have its own beliefs on medicine. Some are traditional and some may by alternative. Japan is widely known for having a mixture of each. While receiving influence from other countries, Japan has incorporated other medical approaches into their own. They have their own superstitions, traditional medicine (including how they view modern medical needs), and different types of current trends that they follow.

Risk Factors for Solitary Seizures

Risk Factors for Solitary Seizures DISCUSSION The aim of this study is to find out the underlying risk factors involved in recurrence of solitary seizure in patient with normal neuroimaging, in patients in whom treatment is not initiated. This will help to guide the patients who are at risk for recurrence. After the detailed history and clinical examination, laboratory and electroencephalogram and imaging, we analyzed the similarities and differences which will help in making conclusions from this study. Comparisons were done with other studies conducted related to this study. In present study total number of 110 cases from OPD (Medicine) and those admitted in wards, Command hospital, southern command, Pune with history of solitary seizure was taken after satisfying the inclusion criteria. In a study by Mussico24 in 2002, subjects less than 25years constituted 48% as compared to 50% in present study i.e 55 cases were < 25 years. Mean age at the time of seizure was 32 years in study of Von Donselaar23 in 2000 and 24.8 years in the study of Mussico24. The mean age at the time of seizure in our study is 29.62 years. The youngest patient was of 18 year and the oldest patient was 70 year old. Hopkins25 in 1998 conducted a study in which most frequent age range was 16-29 years. . This is similar to result of Von Donselaar23 (2000) concluded from his study of subjects who are 20 years or more, in which the most frequently affected age group is 30 years. Study regarding duration of new onset seizure showed that out of 60 cases, 38 cases (63.33%) had seizure for 10 Min. Mean duration of seizure was 5.11 min in our study as compared to 6.23 min in a study by Bernal B, Altman NR58 (2003). Maximum patient (30 cases; 60%) had seizure duration less than 5 min which is similar to the study done by Benbadis SR 59et al. (1995). Male to female ratio is 11:1 in present study. Annegers26 (1996) and Bora27(1995) found a slight preponderance of female cases in their study. Many authors(Von Donselaar23 2000, Mussico24 2002, Hopkins40 1998) report a mild to moderate preponderance of males in their studies. Imaging was done in all 110 cases. It was abnormal in 34 cases (31%) and normal in 76% cases. In patients with with abnormal neuroimaging, antiepileptic treatment was started and remaining cases were followed up for 12 months for recurrence. Bernal B, Altman NR58 (2003) found 37% CT head abnormality in patients presented with single seizure. Wallace60 (1974) conducted a study in which imaging revealed abnormality in 51 out of 132 subjects (38%). But reports in various study varies from 19% (Young34 et al 1982) to 51% (Rogel Ortiz50 F, 2006). CT was diagnostic in 34% case of generalized seizure shown in study by Scolloni Lanzurri G72 (1977) In present study, abnormal EEG was seen in 14 cases (12.73%) out of 110 cases. A Berg and D. Bettis et al98 (2000) found abnormal EEG in 42% of cases of singles seizure during post ictal period in their study. In study done by Van donselar 23(2000), EEG found epileptiform discharges in 29% subjects. In present study, all patient with abnormal EEG or imaging were started on antiepileptics and remaining patient with normal EEG/ imaging were not given antiepileptic treatment (60 cases) and followed up for 1 year for recurrence. Risk factors were studed in recurrence and non recurrence group. Various risk factors such as family history of seizures, childhood convulsion, past history/ evidence of tuberculosis, developmental delay, history of alcohol intake, head injury and sleep deprivation, abnormal neurological examination were studied and were compared with different studies. Family history was present in 3 cases (5%) out of total 60 cases which were followed up in our study, out of 3 cases(5%) with family history of seizure, 1 case has shown recurrence, while Shinnar S and Berg AT 41(1998) found positive family history in 5% of cases which is similar to our study. History of developmental delay was present in 2 cases (3.3%), and history of febrile convulsion were present in 4 cases (6.67%) among the untreated follow up group. Annegers26 (1996) and Bora27 (1996) have shown that neurologic deficit from birth was more common in association with seizure in males as compared to females in their studies. . 3 cases (5%) had history of Alcoholism. (Alc E 1997) shown that alcohol use has been to be a powerful risk factor for a first generalized tonic clonic seizure. Out of 60 cases which were followed, 24 cases had one or more of the above mentioned risk factor. Out of these 24, 4 cases recurred ( 17 %). While in patients without these risk factors i.e in 36 cases only 6 % cases (2 cases) recurred. Hence, presence of these risk factors increases the rate of recurrence in cases of single seizure. American College of Emergency Physician Policy (2004)38 also state that rate of recurrence is more in those patent who has one or more of these risk factors and should be treated with antiepileptic treatment irrespective of CT head and EEG. Out of total number of 6 recurrence, 1(16.7%) occurred within 7 days, 3 (50%) occurred within next 21 days of first seizure, 1 (16.7%) occurred within 1 to 3 months of first seizure. Hence, risk of recurrence decreased with passage of time. Scotoni49 et al (1999) and Das46 et al (2006) has also reported recurrence rate to be much higher in first three months. Rate of recurrence was 10 % in our study i.e. out of 60 patients with solitary unprovoked seizure with normal neurological examination and normal neuroimaging which were followed up for 12 months, 6 cases has shown recurrence, and almost all cases recurred in first 3 months. In previous studies done, rate of recurrence varied from 16% to 71 % (Treinman DM55, 1993), but follow up duration was different. In a study by D. Chadwick48 et al (Lancet 2006), recurrence rate was 21% in follow up of 1 year, most cases recurred within 3 months which is comparable to our study. Scotoni AE et al49 (1999) conducted the study rate of recurrence was 18%, duration of follow up was 6 months in this study. Out of 60 untreated cases 6 (10.0%) had recurrence in next 12 month. 3 cases in 18-25 age group (10.34%),1 cases in 26-35 age group (5.88%),1 case in 36-45 age group (12.50 %),0 case in 46-55 age group and 1 case in >55 age group(50.0%) had recurrence. In study by Mussico 24(2002) in which less than 16 years age group has double the recurrence risk of seizure as compared to 16-60 years age group. 6/ 60 cases had recurrence out of which 4 cases were male and 2 were female, total cases in male group were 55 and in female group were 5, hence recurrence rate was 7.3% in male and 40% in female. This sex difference in our study is due to cases were taken in military hospital, male population is more In study by D. Chadwick 18et al (2006), sex difference in recurrence and non recurrence group was not very significant. Study regarding duration of new onset seizure showed that out of 60 cases, 38 cases (63.33%) had seizure for 10 Min. The mean duration of seizure in recurrence group was 8.17 Â ± 4.44 min as compared to 4.7 Â ± 3.0 min in non recurrence group. Incidence of seizure recurrence is more in patients with longer duration of seizure. Duration of seizure at initial presentation was 10.1 + 5.2 min in the recurrence group and 6.5 + 4.1 min in the non recurrence group in a study by Das C.P.46 et al (2006). Martinovic and Jovic et al 51(2004) conducted a study in which the mean duration of seizure was 26.4 min in recurrence group and 4.6 min non recurrence group in a study. In one of 6 patients(16.6%) in recurrence group, family history of seizure was present compared to study conducted by Das46 et al (2006) and Hauser 43 (1998) repoted that sibling affected with epilepsy is a risk factor for recurrence of seizure in patients with solitary seizure. In our study, history of alcohol intake was present in 16.6% cases in recurrence group as compared to 3.70 % in non recurrence group which is same as those of alcohol and epilepsy study group (1997). Earnest and Feldman et al61 (1988) found similar results history of alcoholism in 12% of recurrent cases after single seizure.

Analyse Additional Elements of the Extended Marketing Mix

Analyse Additional Elements of the Extended Marketing Mix This essay looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, the essay develops marketing mixes for Coca Cola to meet the needs of different target groups. Explain how products are developed to sustain competitive advantage. Sustainable competitive advantage is the focal point of a corporate strategy (E-Course, 2013). It allows the preservation and improvement of an organisational competitive position in the market. It is an advantage that allows business to stay alive against its competition. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices (Teacher Republic, 2013). See Coca Cola Companys competitors and positioning in (Appendix1) See Porters competitive advantage and cost advantage in (Appendix 2). When a company brings a new product into a market they must think about who is the product aimed at, what advantage will customers expect, how does the company plan to position the product inside the market and what benefit will the product proffer over their competitors. According to Kotler product have three levels, core product, actual Product and augmented product, see Coca Cola product levels in (Appendix 3) Product life cycle is the course of a products sales and profiles over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline (Kotler, et al, 2005). When companies introduce new product, it takes some time to be extensively accepted, at which point its sales and incomes will begin to rise. This will attract other competitors into the market, cause the market to mature. Finally, the market will decline as companies start to introduce the next product, and customers switch to that product. See Coca Cola product life cycle in (Appendix 4) Coca Cola Company provides different type soft drinks like Coke Zero, Diet Coke, Fanta etc. There good image makes the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. Coca Cola have created good image in customers mind, their image is reputable and reliable, and it has one of the most well-liked soft drinks available. They have well-known which is why customers feel comfortable in buying Coca Cola products. Coca Cola can market too many different segments. Coca Cola can market their product to teenagers much easier than older people, because teenagers are their target market. See Coca Colas mission statement in (Appendix 5). Explain how distribution is arranged to provide customer convenience. Distribution in marketing acts importantly to attract customers convenience and organisations use method of distribution to see their ability. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer (Kotler, et al, 2005). Distribution is underneath the group of place, therefore organisations create a precise distribution method so that its readily available to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 6). The Coca Cola Company sell its products with bottling and canning operations. The distributors get to the Coca Cola to the wholesalers and the wholesalers get it to retailers and at final the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services then their bottles are just reachable at their factories then customers may not be keen to get them. Its more appropriate for the customer to buy Coca Cola from a close seller as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies should know that their products are available at retailer shops and stores where customers can easily buy it. Explain how prices are set to reflect an organisations objectives and market conditions. One of the parts in the marketing mix is pricing. This part of the 4Ps are the one making returns and which is also why it is important that an organisation chooses the right price. Pricing is one of the most significant parts of the Coca Cola Company marketing mix, which makes revenue for them. Coca Cola use different types of pricing strategies. The pricing strategies are standing much on what aims the company has put itself to achieve. See (Appendix 7). Owing to the accessibility of wide variety products the pricing is complete according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is base on the competitors pricing, Pepsi is one of their competitor in soft drink industry. The Coca-Cola Company choose their pricing objective they believe will be most effective in dispensing their brand to customer, to do this Coca-Cola use market-skimming pricing. Coca Cola Company use marketing-skimming as there is a enough number of purchasers that have a high demand, also Coca Cola sets an primary high price and then lower the price to make the product available to a extensive market. Coca Cola Company use penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products prices are often become down during sale periods and special occasions, like Christmas, Easter etc. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set about the same level as it competitors. Illustrate how promotional activity is integrated to achieve marketing objectives. Promotion being an element of marketing mix consists of communication among the customer and seller of that product (Kotler, et al, 2005). Promotional activities are important element because, these activities are performed in order to inform customers about the product and it includes personal selling, adverting, public relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. In personal selling companies use their staffs to sell their product after face-to-face communication with the customer and seller efforts to convince a customer to purchase the product. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion is short term incentives to encourage purchase or sales of a product or service (Kotler, et al, 2005). Here are some examples of sales promotions activities and it includes buy-one-get-one-free, bonus points, free gift cards, vouchers and coupons, competitions and prize draws, etc. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allows targeting specific customer and it can be measureable, but it is difficult to get it is direct impact and it can be quite expansive. Coca Cola use different methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. The Coca cola Company uses advertising as its key source of increasing buyer consciousness. It mostly uses the television; this source allows the companys products to attract more customers. Coca Cola uses the radio as another method of advertisement and this is a cheaper then TV. They use personal selling, where the company train their sales staffs, which they preform as a representative of the company to the shops. Newspapers and magazines are other forms of advertising that is extensively used by Coca Cola. Moreover, Posters, signs and billboards are also broadly used as an important part of the Coca Cola promotion. Coca Cola billboards are normally placed at the city centres and their posters are usually displayed at the shops, public transport and restaurants like McDonalds, KFC, etc. In addition, Internet is another method where different forms of Coca-Cola advertisements are placed. Specially, the brand online advertisement is assumed through the wide use of banners, on-site sponsorships and several other formats of online advertisements. Analyse the additional elements of the extended marketing mix Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This mentions to the people who are in straight contact with the customer such as staff. One of the important parts in selling a product is the companys staff because most customers rely on a decent service before purchasing a product. For example, the employees in Coca Cola Company have a standard uniform. The companies always focus on friendly and quick service to its customers from their staffs. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has two types of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence is an important element of marketing mix where customers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the customer through branding. Plan marketing mixes for two different segments in consumer markets. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For example, customers who have small income, Coca Cola has small returnable glass bottle, for middle people it has small non returnable bottle and for rich and higher income people, the company has Coca Cola tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is detail in below: Product: Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with energetic feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. (Get Me Media, 2012) Price: Price of Diet Coke is very reasonable as compared to its major competitors. According to Tesco price its 330ml bottle is for 65p and 2L bottle is for  £1.98. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. Illustrate differences in marketing products and services to businesses rather than consumers There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 8). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand. Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. Conclusion: The essay shows that marketing mix (4Ps and 7Ps) is a very important part of creating marketing strategy, also it is crucial for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

Shiloh Essay example -- essays papers

Shiloh After Shiloh the South would never smile again. Known originally as the Battle of Pittsburg Landing, The Battle of Shiloh was the bloodiest battle fought in North America up to that time. Pittsburg Landing was an area from where the Yankees planned to attack the Confederates who had moved from Fort Donelson to Corinth, Mississippi. The North was commanded by General Ulysses S. Grant and the South by General Albert Sydney Johnston. The Union army was taken by surprise the first day when the Confederate Army unexpectedly attacked, but after Union reinforcements arrived the fighting virtually ended in a tie. Lasting for two days, April 6 and 7 of 1862, casualties for both sides exceeded 20,000. The Battle of Shiloh was a message to both the North and South that the Civil War was for real. General Grant was anxious to maintain the momentum of his victory at Fort Donelson. His army had moved up to a port on the Tennessee River called Pittsburg Landing in preparation for an attack on Corinth, Mississippi, where the Confederate troops were located. General Halleck, Western U.S. Army commander, had ordered Grant to stay put and wait for reinforcements. Grant had given command of the Pittsburg Landing encampment to General William T. Sherman while he waited at his camp in Savannah, Tennessee. (1) At Corinth, Confederate Generals Albert Sydney Johnston and P.G.T. Beauregard worked feverishly to ready the 40,000 plus troops there for an attack on the Union Army at Pittsburg Landing before U.S. Army General Buell and reinforcements could arrive from Nashville. The officers appointed as corps commanders for the South were Major General John Breckinridge, Major General William J. Hardee, Major General Braxton Bragg, and Major General Leonidas Polk. The South headed for Pittsburg Landing on April 4, 1862 but because of several delays the attack was postponed until April 6. The Battle of Shiloh began early the morning of April 6. Johnston’s men burst out of the woods so early that Union soldiers came out of their tents to fight. The Confederate army drove the Yankees back eight miles that day. One area that was especially troublesome for the South was nicknamed the Hornet’s Nest and was commanded by Union General Prentiss. The area was a sunken road that Federal troops rallied behind and mowed down wave after wave of Rebel attackers until General ... ...fternoon of April 7. "It was now, however, only about one o’clock†¦and Buell’s fresh men numbering 30,000 in all were still coming in. Gen. Beauregard knew there was a limit to human endurance†¦and after proper consideration, thought it wise to retire" (New Orleans, Times-Picayune, 1862). The Confederate Army retreated to Corinth. The Union Army didn’t follow them and was glad to see them go.(5) After the Battle of Shiloh both sides reported that the war would be long and drawn out. When asked, after he was captured, if he thought Shiloh would lead to peace, General Prentiss stated "Never, till the Union is restored. If we do not whip you with the men we have, we will bring more (New Orleans, Times-Picayune, 1862). Though the price of battle at Pittsburg Landing was high for both sides, it was only the beginning of the destructiveness that lay ahead. WORKS CITED Crist, Lynda Lasswell 1995. The Papers of Jefferson Davis. Louisiana State University Press. Volume VIII. Moore, Frank 1865. The Rebellion Record. Arno Press. Volume XXII. H.P. Special Correspondant, "The Battle of Shiloh." April 11, 1862. New Orleans The Times-Picayune. Volume XXVI Number 65.

Legalization of All Drugs Essay -- Legalizing Drugs Narcotics Argument

Legalization of All Drugs Legalize Drugs! I know what you’re thinking, are you crazy! The debate over the legalization of drugs continues to disturb the American public. Such an issue stirs up moral and religious beliefs, beliefs that are contrary to what Americans should believe. I ask all of you to please keep an open mind and hear me out on this very controversial subject. All of us have in some way or another been affected by drug, whether it is a family member or the economic burden on society. Americans often take at face value the assumptions that drugs cause addiction, which leads to crime. This is true but abundant evidence exists to support the view that legalizing illicit drugs can help solve the drug problem in America. There is not a way to stop drug use, however there are two ways to combat the problem, like we have been or to legalize them, the legalization of drugs would help the United States in the areas of crime, increase revenue, elevate over-crowed prisons and decelerate the use of drugs in American society. There is one fact society agrees on: drugs are everywhere in America. The so-called â€Å"War on drugs† has taken over the streets, back alleys, and the suburbs of America. It has caused a problem that mirrors the prohibition days of the 1920’s and early 1930’s. A Fact that alcohol prohibition did fail and the prohibition on drugs is not only doomed to fail but it has already failed miserably. It has created more of a social cost than if there was never a â€Å"War on drugs†. The anit-drug policies have created an underground drug-trade, in which modern drug-dealers have taken the place of the bootleggers of the prohibition age. The fabled "War on Drugs" has not made even a dent in the problem, even though we arrest people and we stuff them into prisons as fast as we can build them. If one thinks otherwise, just look in newspapers and you will see that this war has failed miserably. To understand why prohibitions are doomed to fail one must look at the main reason: money. As long as there is someone out there that wants a product and is willing to any price for that product, there will always be someone to supply the product, for the right price of course, we call him or her the â€Å"Pusher†. And there is where the problem lies, it does not matter if the product is legal or illegal there is money to be made and someone is going to make ... ... the pusher. We are losing many people to falsified war on drugs. There is not a way to stop drug use, it has crated an underground trade, and people are dieing for it every day, the legalization of drugs would help the United States in revenue, elevate over-crowed prisons and reduce the drug problem that is present in our society. But in America today people will continue to die of drug related crime because of the people that take the issues at face value. They do not look into the problem at hand they only look at the notion that drugs are bad for you. But is not it true that alcohol and cigarettes are bad for you? The government leaves that choice up to you, whether to engage in that legal activity. If an American wants to do something that has heath risk, is it not his or her choice to do so set forth by the constitution? The reason why this country is like it is today is because of freedom, freedom to do and choose anything we want to do, as long as it doesn’t infrin ge on the rights of others. Should not we as Americans have the right to choose what we want to do? All I ask is that you please keep an open mind about this issue do your own reach and then make your decision.

Kurt Cobains Biography Essay -- Kurt Cobain Artist Nirvana Biographie

Kurt Cobain's Biography   Ã‚  Ã‚  Ã‚  Ã‚  Kurt Donald Cobain was born to Wendy and Donald Cobain on February 20, 1967 in the small logging community of Aberdeen Washington and his life ended on April 5, 1994. Kurt fronted one of the greatest bands of our time called Nirvana. In this report I hope to inform you about the life and mysterious death of Kurt Cobain.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt had a good childhood, but a troubled adolescence. Partly because of his parents splitting up in 1975 when Kurt was eight years old. Kurt chose to live with his mother. Kurt's father remarried three years later.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt got his first guitar for his 14th birthday. He took one guitar lesson and never paid for it. Kurt says "I went and learned the power chords and never went back and never paid for the lesson I guess I still owe that guy the $6 or whatever it was. I didn't go back because once you know the power chords you can start writing your own songs."   Ã‚     Ã‚  Ã‚  Kurt's mother remarried in May of 1984 to Pat O'Connor and one year later in May of 1985 Kurt would drop out of high school at the age of 17. During this period of his life Kurt got caught up with the drug community of Aberdeen and started heroin, an addiction he would never defeat. Many blame his death on this horrendous drug. Kurt often lived under a bridge along the muddy banks of the Wishkah river during that period. Kurt had been just hanging out when he met Chad Channing and Krist Novaselic and they would go on to find out that they each played music. Chad played the drums and Krist played the bass. The three started getting together and jamming. They wrote some of their own songs and sent out some demo tapes. They released a single in November of 1988. They got signed to a small company and produced their first album titled Bleach. It featured Chad Channing on Drums, Kurt Cobain on guitar and vocals, and Krist Novaselic on bass. Bleach only ending up costing $600 to produce and did not sell big. After recording Bleach the band made a short west coast tour that started in February of 1989 in Seattle and moved down the coast. However the band was just preparing for the tour for Bleach which started on June 22, 1989 in San Francisco and ended in New Castle, England, the bands first European show.   Ã‚  Ã‚  Ã‚  Ã‚  Nirvana started another short US tour in February of 1990 and one month later Chad left the band to be ... ...k the greenhouse. Dylan was Kurt's best friend and helped Tom Grant look for Kurt, This is where my survey comes in out of 47 people surveyed including fans, students, and teachers 20 said they believed that Kurt was murdered and 27 said they believed that Kurt committed suicide, almost an even split.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt left a big hole in the music industry and this was expressed by many of his fellow musicians including Eddy Vedder of Pearl Jam and Michael Stipe of R.E.M. Eddy had to say "I feel bad that Kurt's not still writing songs because he was brilliant and that guy could emotionally twang my heart-strings. Every song he wrote spoke to me."   Ã‚  Ã‚  Ã‚  Ã‚  Dave Grohl and Pat Smear, who had been a late edition for In Utero an back-up guitar formed a band called the Foo Fighters with Dave on lead guitar and vocals, Pat on back-up guitar again, and two new people. Krist went on to join a band called Sweet 75. Krist has also become a "spokesperson" for the band being the only member that was with the band all the way until the end. I hope i have shown you what Kurt's life and death were like. There is much more information about this subject out there this is just some of it. Kurt Cobain's Biography Essay -- Kurt Cobain Artist Nirvana Biographie Kurt Cobain's Biography   Ã‚  Ã‚  Ã‚  Ã‚  Kurt Donald Cobain was born to Wendy and Donald Cobain on February 20, 1967 in the small logging community of Aberdeen Washington and his life ended on April 5, 1994. Kurt fronted one of the greatest bands of our time called Nirvana. In this report I hope to inform you about the life and mysterious death of Kurt Cobain.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt had a good childhood, but a troubled adolescence. Partly because of his parents splitting up in 1975 when Kurt was eight years old. Kurt chose to live with his mother. Kurt's father remarried three years later.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt got his first guitar for his 14th birthday. He took one guitar lesson and never paid for it. Kurt says "I went and learned the power chords and never went back and never paid for the lesson I guess I still owe that guy the $6 or whatever it was. I didn't go back because once you know the power chords you can start writing your own songs."   Ã‚     Ã‚  Ã‚  Kurt's mother remarried in May of 1984 to Pat O'Connor and one year later in May of 1985 Kurt would drop out of high school at the age of 17. During this period of his life Kurt got caught up with the drug community of Aberdeen and started heroin, an addiction he would never defeat. Many blame his death on this horrendous drug. Kurt often lived under a bridge along the muddy banks of the Wishkah river during that period. Kurt had been just hanging out when he met Chad Channing and Krist Novaselic and they would go on to find out that they each played music. Chad played the drums and Krist played the bass. The three started getting together and jamming. They wrote some of their own songs and sent out some demo tapes. They released a single in November of 1988. They got signed to a small company and produced their first album titled Bleach. It featured Chad Channing on Drums, Kurt Cobain on guitar and vocals, and Krist Novaselic on bass. Bleach only ending up costing $600 to produce and did not sell big. After recording Bleach the band made a short west coast tour that started in February of 1989 in Seattle and moved down the coast. However the band was just preparing for the tour for Bleach which started on June 22, 1989 in San Francisco and ended in New Castle, England, the bands first European show.   Ã‚  Ã‚  Ã‚  Ã‚  Nirvana started another short US tour in February of 1990 and one month later Chad left the band to be ... ...k the greenhouse. Dylan was Kurt's best friend and helped Tom Grant look for Kurt, This is where my survey comes in out of 47 people surveyed including fans, students, and teachers 20 said they believed that Kurt was murdered and 27 said they believed that Kurt committed suicide, almost an even split.   Ã‚  Ã‚  Ã‚  Ã‚  Kurt left a big hole in the music industry and this was expressed by many of his fellow musicians including Eddy Vedder of Pearl Jam and Michael Stipe of R.E.M. Eddy had to say "I feel bad that Kurt's not still writing songs because he was brilliant and that guy could emotionally twang my heart-strings. Every song he wrote spoke to me."   Ã‚  Ã‚  Ã‚  Ã‚  Dave Grohl and Pat Smear, who had been a late edition for In Utero an back-up guitar formed a band called the Foo Fighters with Dave on lead guitar and vocals, Pat on back-up guitar again, and two new people. Krist went on to join a band called Sweet 75. Krist has also become a "spokesperson" for the band being the only member that was with the band all the way until the end. I hope i have shown you what Kurt's life and death were like. There is much more information about this subject out there this is just some of it.

Departments of Culture Essay

January 2009 was highlighted by delivering of long awaited the interim report â€Å"Digital Britain† issued by British Government. Summarizing the ideas expressed by Lord Carter, there is a need to underline that one of the main report’s strategies is focused on 2 megabit per second broadband connection establishing â€Å"in every British house† and weakening of BT’s obligations (USO). The report is definitely constructive due to its context; however it experiences the lack of details in the important fields. For example, in the sphere of funding, Lord Carter skipped the argumentations to minimum (Carter, 2009). The presentation of telecom sphere as a survivor at the time of economic slowdown is one of the strongest and the most attractive ideas. The presentation is followed by twenty two recommendations for modernization and industry upgrade provided. The demand for comprehensive and genius reconstruction reform for Digital Britain appeals throughout the text of report. Despite this fact, I’ve got an opinion that demanding for such crucially important changes; Lord Carter hasn’t the desire to open the secret how the process should look like. The innovations’ line offered within interim report envisages the utilization of BT’s duties on universal access to phone lines with shared obligation for broadband providing. It’s a chance for mobile operators to get the better role in providing everyone with broadband access. Certainly these changes need the new respectful law to regulate the rights and obligations of providers at all levels. This is quite new approach to the law of copyrighting, so the additional consultations among distributors and rights holders are to be organized. Building of Financially Healthy Environment for British Digital Network Modernization Nowadays, when Britain suffers from the severe recession’s circumstances the basis for economy development and support in the tomorrow competitive world is necessary. Long ago, railways and roads became such sort of instrument for Britain. Today, broadband network has all features to become the basis for new economic environment building and support. It can provide the opportunity for British Government to step aside from financial sector and open the new door. In order to receive a positive outcome tomorrow the investments in the sphere upgrading and modernization are ought to be done today. Comparing with the rest of European Community Britain stays two steps behind in this progress. The close neighbours such as Ireland and Portuguesa have already made additional investments in rollout projects in the sphere and the tenders were announced accordingly. Ideally, the actions need to follow just after Stephen Carter’s constructive report has been issued. Practically, there will be several more reports to follow across the Departments of Business, Enterprise and Regulatory Reform, as well as the Departments of Culture, Sport & Media. There is a high risk at current stage to bury the reconstructive offer in follow up reports and consultations instead of real time actions. Actions to be taken – their impact on modernization process The obvious value of report for modernization and upgrade changes and their implementation is approved and acknowledged by issuing the new Wireless Spectrum Modernization Program. This program allows resolving the disputes between mobile operators and finding the compromise for mobile broadcasting with further activities development start approximately in the beginning of summer, year 2009. Spectrum modernization is crucially important for USO (Universal Service Obligation) issues resolving. Stephen Carter stresses on the level of attention to be paid to current problem today and the required steps on its resolving and upgrading to the next level, which should be competitive up to EU services standards. Modernization and upgrade of British Government digital policy isn’t possible without taking into consideration every announced objective published by Lord Carter in interim report. The mentioned objectives are focused on the overall UK digital network modernization along with attraction of additional investments in the sphere. The content that is going to be chosen should be beneficial and interesting for the major part of UK citizens. Modernization of UK digital network isn’t possible without unification of all broadband services delivered throughout the UK within the enhancement of quality of delivered services.

Isabel Calway Great Expectations Coursework Essay

In this essay I am going to write about how Dickens presents Estella and Magwitch, two key characters in the story, and the purpose of them.  Pip firsts meets Magwitch in a graveyard on Christmas Eve. He has a leg iron, this shows that the story was written when leg irons were still used, in the Victorian times.  Pip firsts meets Magwitch in a graveyard on a cold Christmas Eve. Pip finds him threatening and is scared by him we know this because pip tells us that he was ‘a fearful man all in coarse grey’ and when they first meet, Magwitch says ‘keep still you little boy or I’ll cut your throat’. He asks him to bring him some food and drink and a file He does exactly what Magwitch asked him to do, and brings him all the things he needed. Even through pip is threatened by him he is still intrigued and asks Mrs. Joe and Joe about the ‘hulk’ where Magwitch said his was from, even Though every times he asks he gets told off he continues to ask and finds out it is a prison ship and that Magwitch must be a convict. When the police arrive at pips door on Christmas Day pip is scared it is about stealing the pork pie for the convict, but they are just there to get some handcuffs fixed by his brother-in-law Joe Gargery.  Pip makes sure that Magwitch knows it wasn’t him to told the police about his presence on the marshes, and Magwitch sticks up for pip by saying ‘I took some wittles, up at the village over yonder-where the church stands a’ most out on the marshes’ this shows the reader that Magwitch does have a heart and wants to make sure Pip doesn’t want to get him into trouble and actually has the time to say it, when he didn’t have to and it was inconvenience for him. Magwitch is not very well spoken and has an accent, Magwitch say ‘wittles’ meaning food shows he isn’t an gentleman and hasn’t been taught to speak properly he also says ‘lookee here’ and ‘dyee’. He pronounces his ‘v’ as ‘w’. Magwitch comes across as a threatening, strong and violent character but later in the story you find out that he is quite emotional and caring. He benefactors his life saving which he must have worked hard for, he gives them to pip because he lost his daughter.  aPip often refers to Magwitch as ‘my friend’ or ‘my convict’ this shows there is a real connection, most young child when threatened like Pip was would run away, but pip lingers and tries to engage Magwitch. Magwitch does affect pip he is younger life but only a bit, Pip forgets him when he is growing up, but when he finds out that he is his benefactor all of his memories come flooding back. When Pip is becoming a gentleman thanks to Magwitch he is told Magwitch would be taken to prison and maybe killed, Pip feels that it is his duty to help him and act like a son to him, as it, in a way is how Magwitch treated pip. Pip first meets Estella when he is asked to go and play at Miss Havishams home; from the moment he saw her he thought that she was beautiful when she takes him to see Miss Havisham he say that ‘she shines along the dark passage like a star’, and when he is asked by Miss Havisham what he thinks and feels about Estella the first thing he says without hesitation is ‘I think she is very pretty’.  Estella follows Miss Havisham’s every demand. Estella is repeatedly told to break pip heart by Miss Havisham and of course Estella does.  She is vulnerable towards Miss Havisham, and Pip is to her, he falls in love with her very easily even though Estella is very honest towards him by telling him not to and that she has no heart, she does allow him to kiss her on the cheek a few times, this keeps Pips love for her alive and it seems she is always present to Pip even absent. It is because of Estella Pip aspires to be a gentleman in his visits to Miss Havisham Estella frequently says things such as ‘with this boy?!, why he is a common labouring boy!’ and ‘..And what coarse hands he has! And what thick boots’ this made Pip feels negative and embarrassed about himself when before he felt positive and comfortable.  Estella plays a big role in Pips childhood she was his first love and only love, Everything he does has a connection to her, he either does it to impress her or to get closer to her and many other things, if Pip had never of met Estella he would not be so determined to do the things he did, this is a good thing because Pip turned out to have a better life then he would of with Joe, but at the same time is heart is broken, which is not positive.